14
4–6 November 2026
From Farm to Shelf, connect with Chinese market
Hangzhou, China · 4–6 November 2026
About iFresh
About The Asian
Fruit and Vegetable
Industry Expo
With 14 years of experience in China’s fruit industry, iFresh Asia has built connections across more than 600 major fruit-producing cities, counties and districts. We have served 150,000 businesses and professionals across the fruit value chain and connected them with 110,000 buyers nationwide through targeted business matchmaking.
Numerous companies and producing regions have used this platform to strengthen their industry presence, meet the right trading partners and secure new orders. Here, you can build deeper connections across China’s fruit trade and expand your business in the Chinese market.
Build your business in China
14
600+
Producing cities, counties & districts
150,000
Businesses & professionals served
110,000
Buyers connected nationwide
Why us?
The right people.
Ready to do business.
Decision-making power
85%of trade visitors are decision-makers
China market reach
10,000+visitors from China’s leading wholesale markets, major fruit retail chains and supermarkets
Visitor intent
93%of surveyed fruit trade professionals intend to visit the iFresh Asia Fruit Expo
The China opportunity
Enter China.
Capture the next decade of growth.
From production at origin to retail sales, China’s entire fruit value chain comes together here. Discover new growth opportunities and accelerate the distribution of your products across the Chinese market.
Plan your market entry
Two core exhibition sectors
One industry.
Two routes to market.
Explore the products and solutions that move fruit from farm to shelf.
What our exhibitors say
Targeted Connections,
Efficient Meetings
Results shared by exhibitors from previous editions.
Targeted connections
“Within the first half-day of the show, we had already connected with more than 100 potential customers. Three days at the exhibition generated as many customer contacts as we would normally reach in an entire year.”
Dulai Fruit Co., Ltd. · Malaysian PLS Group
Efficient market access
“This was our first time exhibiting at the iFresh Asia Fruit Expo, and we were extremely satisfied with the experience. We met a large number of buyers and developed more efficient connections between production and sales.”
Hangzhou Bole New Materials
Qualified leads
“Over the three-day exhibition, we added more than 2,000 new contacts and continued discussing business with potential customers on WeChat until midnight each day. This event brought us a significant number of new customers and valuable industry connections.”
JINGCLOUDS Agriculture Platform
Brand visibility
“The organiser provided strong support for our brand promotion and product sales, while attracting a large number of high-quality buyers and distributors to the show.”
Shandong Yutai Biological Seed Industry Co., Ltd.
Show-floor response
“Our stand has remained one of the busiest and most popular at the show. Buyers and visitors who came to taste our products and make enquiries responded very positively, fully meeting our expectations.”
Shandong Guanyou Agriculture Co., Ltd.
Hangzhou · 4–6 November 2026