Busy entrance to a previous iFresh Asia Fruit Expo

News · Insights · Media resources

Media Centre.

Stories, market context and show updates from China’s connected fruit industry.

Exhibition news

What’s happening at iFresh.

Official announcements, visitor information and milestone updates for the 2026 Hangzhou edition.

Visitors entering the 18th iFresh Asia Fruit Expo

Registration opens for iFresh Asia Fruit Expo in Hangzhou.

Register to visit
Exhibitor update

Applications are now open for the 2026 show floor.

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Show preview

Two sectors connect the full journey from farm to shelf.

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Visitor guide

Plan your journey from Hangzhou airport to the venue.

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Industry news and market insights

Read the signals shaping fresh trade.

Useful context for companies entering, sourcing from or scaling across China’s fruit market.

Fresh fruit displayed at a market in China
MARKET ACCESS / 01

Routes to Growth in China

Understand how importers, wholesalers, retailers and emerging channels connect products with Chinese consumers.

Explore fresh produce
Automated fruit grading and sorting equipment
TECHNOLOGY / 02

The Postharvest Opportunity

See where sorting, preservation, cold chain and automation can reduce loss and improve commercial performance.

Explore technology
Trade visitors examining packaged fruit products at an iFresh exhibition booth
BUYER INTELLIGENCE / 03

What Trade Visitors Source

Review twelve product and solution categories represented across the 2026 exhibition scope.

View exhibition scope

Media partners

Amplifying the industry conversation.

Our media network connects exhibition news with fruit trade audiences across China and international markets. Contact the team for editorial materials, interviews and on-site collaboration.

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