Zespri / Kiwifruit
Premiumisation
Zespri transformed kiwifruit into a premium, health-focused fruit.
From familiar fruit to a high-value health choice.
Core exhibition sector
Fresh Produce.
Meet the growers, importers, distributors and retailers shaping China’s next decade of fresh produce growth.
Why China?
One Market Can Redefine
an Entire Category.
China’s consumers, omnichannel retail and efficient supply chain have repeatedly turned distinctive fruit into everyday demand.
Zespri / Kiwifruit
Chile / Cherries
Cultural relevance
Chilean cherries became an iconic Chinese New Year gift.
From imported fruit to an iconic New Year gift.
Thailand / Durian
Mainstream adoption
Thai durian evolved from a tropical speciality into a mainstream product with diverse processing applications.
From tropical speciality to high-frequency demand.
The common growth engine
Behind these success stories are the same powerful growth drivers: Chinese consumers, omnichannel retail and an efficient supply chain.
China’s Total Retail Sales of Consumer Goods in 2025
China’s Online Retail Sales in 2025
Expected Trade Visitors at the 2026 iFresh Asia Fruit Expo
Why the iFresh Asia Fruit Expo?
One Trade Show.
Multiple Routes to Growth in China.
iFresh Asia brings the full commercial route to market into one room—from import and tier-one wholesale to retail, e-commerce, foodservice and processing.
Become an ExhibitorOriginYour product
ImportWholesaleRetailDigitalFoodservice
CHINA
MARKET
Who you will meet
Trade Visitor
Profile.
Decision-makers across every major route to China’s fruit consumer.
China is looking for more than products
Fruit importers; first-tier wholesale traders; regional wholesalers; international trading companies; distribution and supply chain companies.
Retail channels
National and regional fruit retail chains; independent specialty fruit stores; supermarkets; premium grocery retailers; convenience and community retailers.
New and emerging channels
E-commerce platforms; livestreaming operators; community group buying; private-domain commerce; corporate and gift purchasing.
Previous edition
Trade Visitor
Profile —
Previous Edition.
Professional visitors at the previous edition represented the principal sourcing, wholesale, retail and foodservice channels.
What exhibitors bring
Exhibitor Product
Categories.
Exhibitors will present a diverse range of products, technologies and services, enabling trade visitors to efficiently source the products and solutions that meet their purchasing and business needs.
01 / At origin
Fresh Fruit
02 / Certified
Organic Produce
03 / Preserved
Frozen Fruit
04 / Value-added
Processed Fruit Products
Beyond the exhibition floor
Concurrent Events for the Fresh Produce Sector.
Seven programmes bring market insight, product discovery and practical conversations into the three-day exhibition.
Register to attend
Roadshow
“New Varieties · New Technologies · New Business Models” Roadshow
See new cultivars, technologies and commercial models through fast, buyer-focused product showcases.
Industry forum
2026 Fruit Elite Island Fruit Industry Innovation & Development Forum
Industry leaders examine market shifts, innovation priorities and practical routes to sustainable growth.
Retail
Fruit Elite Island Fruit Retail Innovation & Development Forum
Retail buyers and operators share assortment, merchandising and customer strategies that strengthen store performance.
Production
Fruit Elite Island Fruit Production Base Innovation & Development Forum
Processing
Fruit Elite Island Fruit Processing Industry Innovation & Development Forum
Wholesale
Fruit Elite Island Fruit Wholesale Channel Innovation Forum
Wholesale-market leaders discuss channel upgrades, faster distribution and dependable nationwide trade connections.
Brand growth
Fruit Elite Island Best-Selling Product Brand Strategy Forum
Brand builders unpack positioning, packaging and go-to-market decisions behind best-selling fruit products.
Explore the other core sector
Equipment &
Technology.
Discover the systems improving efficiency, quality, preservation and sustainability from production to shelf.
Explore technology