Major fruit-producing prefectures and cities
Core exhibition sector
Equipment & Technology.
Bring the systems that improve efficiency, quality and sustainability to one of the world’s largest fruit markets.
The China opportunity
Opportunities in China’s Fruit Technology Market.
Demand for advanced machinery and innovative technologies continues to grow across China’s fresh produce sector, creating significant opportunities for international equipment and technology providers.
From advanced processing machinery and production innovation to high-tech greenhouse systems, the market continues to prioritise efficiency and sustainability. Global companies including MAF RODA and TOMRA have already achieved business growth and stronger brand visibility in China.
Leading fruit-producing counties
Under fruit cultivation—approximately 12.7 million hectares
Representative Chinese enterprises
China’s Large-Scale Industry Leaders.
A selection of established growers, producers, retailers and supply-chain enterprises active across China’s fruit industry.
Market potential
A growing market with an urgent technology gap.
China’s fruit value chain remains a vast, high-potential market in urgent need of greater participation from international technology and solution providers.
Enter the China market
2021US$177.4b
2025US$223.1b
Losses remain high across the fruit value chain.
Nearly 50 million metric tons represent an addressable efficiency opportunity.
Technology exhibition scope
Focus Areas.
Solutions that improve how fruit is grown, handled, protected and delivered.
Production
Growing and Protected Cultivation
- Smart irrigation
- Agricultural robotics
- Climate control systems
- Vertical farming
- Automation
Postharvest
Postharvest Sorting, Processing and Packaging
- Weight and size grading systems
- AI-powered visual inspection
- Internal quality inspection and sorting
- Washing systems
- Automated packaging lines
Preservation
Pre-cooling, Freshness Preservation and Storage
- Pre-cooling systems
- Controlled-atmosphere storage
- Ultra-low-temperature preservation
- Smart fresh-keeping packaging materials
Concurrent events
Put innovation in front of the market.
Two focused programmes connect new solutions with buyers, users and commercial decision-makers.
Event01
Technology roadshow
“New Varieties · New Technologies · New Business Models” Roadshow
Bringing a new technology or solution from development to commercial application requires significant time and investment. Yet the most important questions often arise after launch: Which sales channels are the right fit? Will customers learn about the solution, trial it and explore a partnership?
This roadshow helps technologies and solutions that can advance the fruit industry gain faster visibility among relevant buyers and industry professionals—and receive genuine market feedback.
Event02
Industry forum
2026 Fruit Elite Island Fruit Industry Innovation & Development Forum
Markets, sales channels and consumer demand are constantly evolving—and so are the ways fruit businesses operate. For industry professionals, the question that matters most is: Where should my business go over the next few years?
Over one and a half days, business leaders from across the fruit value chain will examine industry trends, operating models, commercial challenges and emerging opportunities.
Explore the other core sector
Fresh
Produce.
Meet the fruit brands, growers and suppliers building demand across China’s fast-moving retail channels.
Explore fresh produce